Skip to Content

How to Advertise Your Lubbock Rental Property Successfully

Renting out your home in Lubbock, Texas, can be an incredibly lucrative venture. However, it’s no easy task. Successfully managing a rental property requires careful planning, preparation, and execution. One of the biggest challenges landlords face is attracting quality tenants for their rentals. 

The rental market is extremely competitive nowadays with hundreds, if not thousands, of homes being listed for rent every day. Attracting tenants to your Lubbock rental can be quite challenging. 

Fortunately, the experts at Real Property Management Services are here to assist you. In this comprehensive guide, we will discuss the top strategies for effectively advertising your Texas rental and quickly filling your vacancies. Let’s get started!

Top Digital Marketing Tips for Landlords

Most tenants look for new places to rent online. That’s why simply setting up a “For Rent” sign on your yard won’t be enough to attract renters. While this effort is not fruitless, focusing on digital marketing strategies is crucial to advertise your Lubbock rental effectively.

Here are some of the main things you should focus on:

Invest in Quality Photography

You’ve surely heard the expression “A picture is worth a thousand words.” Well, this couldn’t be truer in real estate! Potential tenants are more likely to submit an application to rental listings with quality pictures. Conversely, listings without photos might be ignored for fear they may be a scam.

take indoor photo

Quality photos will showcase the unique features and selling points of your Lubbock property. Moreover, they’ll allow potential renters to envision themselves living in the space, inviting them to submit an application.

The good news is that you don’t need to hire a professional photographer! You can take great pictures of your rental with your smartphone by following these tips:

  • Clean the Property: Before beginning your photography session, ensure that you have a clean and well-maintained property. Get rid of trash, debris, or personal items that may distract the viewer.
  • Stage for Pictures: The goal should be to create a space that prospective residents can envision themselves living in. Simple touches such as putting magazines on the coffee table, placing a throw pillow on the couch, and decorating the room with art or plants can make your rental look cozier and more inviting in pictures.
  • Ensure Good Lightning: Bad lighting can ruin your real estate pictures. To avoid this, try taking all your marketing photos during the day. If that’s not possible or your home doesn’t have much natural light, turn on all lights on the property for clear and detailed photos.
  • Try Different Angles: It can be difficult to showcase the unique features and highlights of a room with photography. By trying different camera angles in your shots, you will have a wide variety of pictures to choose from. 
  • Have a Shot List: Photographing a property can take a lot of time. You can make the most of your day by preparing a shot list beforehand. Writing down all the rooms and features you want to capture will ensure you don’t miss any important parts of the house.

Write an Appealing Rental Listing

Prospective tenants invest a significant amount of time reviewing the photos featured in rental listings. However, it is the written description that ultimately influences their decision to apply. Therefore, the description in your rental listing should be both clear and compelling.

First, write an attractive headline. You can write a great headline by following the formula “Price of rent, number of bedrooms and bathrooms, type of property, location, and a unique feature of your property.” 

write a listing

For example: “$1,500 2-bedroom 1-bathroom luxury apartment in Lubbock, only 10 minutes from Downtown.” This gives interested tenants a good summary of your property and helps them determine if it’s a good fit for them.

Once you have your headline, it’s time to write the description. This section allows potential tenants to further visualize what the property is like. Besides giving a quick recap of the basic features, highlight its amenities and unique features. 

For instance, mentioning that your rental has a pool, a big yard, or ample parking space can be a great selling point!

Advertise Your Rental Listing Online

A well-written listing will only attract potential tenants if it reaches a wide audience. To increase the visibility of your rental listing, post it on various platforms, including real estate websites, advertising sites like Craigslist, and even social media. 

Make sure you have good online ratings and reviews. These platforms are important as they help potential tenants make their decisions.

Additionally, consider using traditional marketing strategies, such as placing a “For Rent” sign on your yard, putting up an ad in your local newspaper, and hosting open houses. This will help you attract a wide variety of prospective renters.

Respond to Inquiries Promptly

Tenants can lose interest in a property rather quickly. To avoid losing potential renters, respond to inquiries promptly. 

prompt response

Ensure your listing has correct and up-to-date contact information, and be open to answering any questions or inquiries interested parties may have. Being transparent and approachable can go a long way in finding potential tenants.

Bottom Line

In a competitive rental market, landlords need to find ways to make their properties stand out if they want to fill vacancies quickly. Effective rental property marketing can give your Lubbock property a much-needed advantage. 

By investing in quality photography, writing an attractive listing, using different advertising platforms, and responding to inquiries promptly, you’ll be able to fill your vacancies in no time!

Need help advertising your Lubbock rental? Contact Real Property Management Services today! Our years of experience and nationwide reach mean that we can fill your vacancies quickly. Reach out to learn how we can help you!

We are pledged to the letter and spirit of U.S. policy for the achievement of equal housing opportunity throughout the Nation. See Equal Housing Opportunity Statement for more information.

The Neighborly Done Right Promise

The Neighborly Done Right Promise ® delivered by Real Property Management, a proud Neighborly company

When it comes to finding the right property manager for your investment property, you want to know that they stand behind their work and get the job done right – the first time. At Real Property Management we have the expertise, technology, and systems to manage your property the right way. We work hard to optimize your return on investment while preserving your asset and giving you peace of mind. Our highly trained and skilled team works hard so you can be sure your property's management will be Done Right.

Canada excluded. Services performed by independently owned and operated franchises.

See Full Details